When you look closely at Ross Honeysettâs photography, you will note that it is a work in progress, one that never interrupts the flow of ideas.Not one to follow trends, Ross started his career in London shooting for Honey Magazine with the ebullient fashion editor NiIke Williams & culminating in working for Tatler & Vogue Magazines with the enigmatic stylist Michael Roberts. This was followed by a stint in Paris where he worked on Glamour Magazine and for Elle Magazine, under the direction of Yves Goube a quiet yet decisive man. This period also produced the âOmbres Chinoisesâ series of personal work. A return to Australia sparked a long working relationship with Vogue Magazine & later alternative title Follow Me Magazine & it was this period that produced many editorial stories produced with the illustrative Jayson Brunsdon. A collaboration with designer Richard Allan was the catalyst which helped sate Rossâ craving for new and clever ideas. As a result, Ross developed the visual strategy for the first Mooks streetware campaign combining reportage street photography in minimal surroundings. This was the first time this photography style had been applied to advertising & the campaign became a cult. Ross went on to develop a particular ethic with functionalists Engelen Moore that has since become a standard for how we view the built environment. A government commission which produced 25 photographs to celebrate the 25th anniversary of the Sydney Opera House, are some of the results of this meeting of the âlike mindedâ. Simultaneously in advertising, Ross evolved a photorealism style to win the Folio Award for Best Photography for a campaign for Roche & went on to produce many memorable campaigns including; eLoan with the Glue Society and Levis. It was at this time Ross, âhad a young brainâ& the unique quality in Rossâ work was identified as âthen you notice it.... itâs whatâs missing from the photograph that mattersâ.Recently Ross has embellished his commercial photography with two new personal projects & on the fine arts front Ross has recently had work published in the UK by Ivory Press & has been announced the winner of the Sydney Life prize for photography, a public art competition. Meanwhile, in the advertising arena, Ross has re stamped the photography environment with his particular style.
